Talas Advisory

About Talas Advisory

The expertise to know what works. The operator instinct to build it with you.

Led by the person doing the work. Every time.

Amy Norman, Founder & Principal of Talas Advisory

Amy Norman

Founder & Principal

Amy is an operator-first treasury leader with over a decade of experience building and running treasury functions in complex, high-growth environments.

At Amazon, she worked across every dimension of corporate treasury — cash operations, liquidity management, investments, FX, and banking infrastructure. What distinguished her work wasn't the breadth. It was the instinct to look at every function she owned and leave it better than she found it. She implemented systems where there were spreadsheets, built visibility where there was guesswork, and drove automation where manual processes were creating risk. By the time she left, she had contributed to building a treasury function built to operate at a scale most companies will never reach. Prior to Amazon, she built her foundation in daily cash execution and process control at NetApp.

Based in Colorado, Amy brings a grounded, steady approach to complex financial environments. She founded Talas to bring that same discipline to companies that are building their treasury function for the first time — and do it hands-on, not from the sidelines.

Bank account structure & governanceCash visibility & reportingShort-term liquidity forecastingIntercompany cash managementTreasury operating model designControls & policy developmentTMS readiness & implementation

Why Talas

You have options. Here is why companies choose to work with us.

TalasBig 4FT Hire
Senior person does the work
Scoped engagement, defined outcomes
Up and running in weeks, not months
No long-term commitment required
Builds what your team can own
Vendor-independent advice

Our Commitments

Four principles behind every Talas engagement.

Founder-Led

You work directly with Amy. No handoffs, no junior associates.

Scoped and Defined

Clear deliverables and timelines from day one.

Built With Your Team

I build alongside your team — the goal is for you to own it when we're done.

Always Improving

Every engagement ends with your team more capable than when we started — that's how I measure success.

Ready to work with someone who gets it?

Schedule a 30-minute conversation with Amy — no obligation, no pitch deck.

Schedule a Strategy Call