About Talas Advisory
The expertise to know what works. The operator instinct to build it with you.
Led by the person doing the work. Every time.

Amy Norman
Founder & Principal
Amy is an operator-first treasury leader with over a decade of experience building and running treasury functions in complex, high-growth environments.
At Amazon, she worked across every dimension of corporate treasury — cash operations, liquidity management, investments, FX, and banking infrastructure. What distinguished her work wasn't the breadth. It was the instinct to look at every function she owned and leave it better than she found it. She implemented systems where there were spreadsheets, built visibility where there was guesswork, and drove automation where manual processes were creating risk. By the time she left, she had contributed to building a treasury function built to operate at a scale most companies will never reach. Prior to Amazon, she built her foundation in daily cash execution and process control at NetApp.
Based in Colorado, Amy brings a grounded, steady approach to complex financial environments. She founded Talas to bring that same discipline to companies that are building their treasury function for the first time — and do it hands-on, not from the sidelines.
Why Talas
You have options. Here is why companies choose to work with us.
| Talas | Big 4 | FT Hire | |
|---|---|---|---|
| Senior person does the work | |||
| Scoped engagement, defined outcomes | |||
| Up and running in weeks, not months | |||
| No long-term commitment required | |||
| Builds what your team can own | |||
| Vendor-independent advice |
Our Commitments
Four principles behind every Talas engagement.
Founder-Led
You work directly with Amy. No handoffs, no junior associates.
Scoped and Defined
Clear deliverables and timelines from day one.
Built With Your Team
I build alongside your team — the goal is for you to own it when we're done.
Always Improving
Every engagement ends with your team more capable than when we started — that's how I measure success.
Ready to work with someone who gets it?
Schedule a 30-minute conversation with Amy — no obligation, no pitch deck.
Schedule a Strategy Call