About Talas Advisory
The expertise to know what works. The instinct to build it with you.
Led by the person doing the work. Every time.

Founder & Principal
Amy Norman
LinkedInAmy is an operator-first treasury leader with over a decade of experience building and running treasury functions in complex, high-growth environments.
At Amazon, she worked across every dimension of corporate treasury — cash operations, liquidity management, investments, FX, and banking infrastructure. What distinguished her work wasn't the breadth. It was the instinct to look at every function she owned and leave it better than she found it. She built visibility where there was guesswork and drove discipline where there was risk. By the time she left, she had contributed to building a treasury function built to operate at a scale most companies will never reach.
There are plenty of people who understand treasury. There are plenty of people who can manage a project. Amy does both. She's led multiple system implementations from requirements through go-live, managed competing workstreams and vendor relationships, and consistently delivered complex change initiatives on time. It's the difference between a consultant who tells you what to do and one who can actually make it happen.
Based in Colorado, Amy brings a grounded, steady approach to complex financial environments. She founded Talas to bring that same discipline to companies that need to build, scale, or transform their treasury function — and do it hands-on, not from the sidelines.
Why Talas
You have options. Here is why companies choose us.
vs. Big 4
Senior-led. Not staffed.
Large consulting firms deploy teams. You get a senior partner for the kickoff and a junior associate for the work. At Talas, the senior person is the only person. Amy owns the work from day one through delivery.
vs. Full-time hire
Up and running in weeks. No ramp, no risk.
A full-time treasury hire takes months to recruit, onboard, and reach full productivity. An engagement with Talas starts in weeks — with expertise already calibrated to your situation, and no long-term commitment required.
vs. Generalist consultants
Treasury-only. Not a generalist with a financial background.
Most advisory firms offer finance and accounting generalists. Talas is treasury-specific — built around the operational and structural depth that only comes from years inside the function at scale.
Our commitments
Four principles behind every engagement.
Founder-led
You work directly with Amy on every engagement — no junior associates, no handoffs. The person you speak with is the person doing the work.
Scoped and defined
Every engagement starts with clear deliverables, defined timelines, and agreed outcomes. No open-ended retainers, no scope creep.
Built with your team
We build alongside your team, not above them. The goal is for you to own the infrastructure when we leave — not depend on us to run it.
Always improving
Every engagement ends with your team more capable than when we started. That is how we measure success.
Ready to start?
Ready to work with someone who gets it?
A 30-minute conversation with Amy — no obligation, no pitch deck.
Schedule a Call